Shopify is a computer software provider that powers both
online stores and retail point-of-sale systems. It is based in Ottawa and was
founded in 2006 after the owners, Tobias Lütke, Daniel Weinand and Scott Lake
developed the ecommerce platform for their own store and realized the market need
for a user-friendly ecommerce platform. They provide their services to more
than 120,000 store owners including General Electric, Amnesty International,
CrossFit, Tesla Motors, and others. The company has received $122 million in
Series A, B and C funding from well recognized venture capital firms.
Shopify is a good option for companies that want to start selling
online but do not have the infrastructure needed to set up their own ecommerce
website. They offer very convenient features to make the website creation
process easy. This includes a collection of over 100 free ecommerce website
templates with themes created by world-renown designers. Shopify’s Liquid
templating language, as opposed to HTML, makes it easy to customize every
aspect of the online store.
Store owners can start receiving orders from day one. They
only need to choose a template and add their products. The company handles
payments directly from Visa, Master Card, American Express and Paypal. Shipping
rates can be set up in a number of different ways, including fixed-price,
tiered, weight-based and location-based rates. Another very useful feature is Shopify
Reports, which allows store owners get a better understanding of the month-to-month
sales performance. Shopify makes ecommerce even more accessible for everyone,
lowering entry barriers.
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